BoatshedFeedback LoopAdministration
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Are our boats getting enough visibility?

Help us understand whether particular listings are struggling because of visibility, and which external marketplaces deserve further investment.

What are we considering?

We are reviewing how Boatshed listings are found, where we distribute them externally and whether centrally coordinated arrangements with TheYachtMarket and Boat24 could improve visibility for our boats and brokers.

Why are we asking?

Brokers regularly ask whether particular boats are receiving enough attention. However, low enquiry levels can have several causes, including visibility, asking price, location, presentation, seasonality and confidence in the market. We need specific examples and direct experience before deciding where Boatshed and individual offices should invest.

Background information

Our Google traffic fell during 2025 and has been recovering through 2026. We are continuing to improve the Boatshed platform and create additional routes by which buyers can discover individual boats. The existing feed to TheYachtMarket is now working. We have received a proposal covering up to 600 boats for £4,080 per year, with individual Boatshed offices set up so that enquiries reach the correct contacts. We need to establish which offices would genuinely participate and approximately how many boats they would include. We are also discussing a possible network arrangement with Boat24. Its European reach and search visibility appear strong, and its management system provides listing and enquiry reporting. No final arrangement has yet been agreed. We particularly want to hear from brokers who have used Boat24 and can provide direct evidence of the results. This consultation is not a vote between platforms. It will help us distinguish visibility problems from other sales issues and make better-informed commercial decisions.

Your response

Which one boat in your current inventory do you think is not getting the attention it deserves? *

Enter the Boatshed reference number and boat name or model.

What specifically makes you think this boat has a visibility problem? *

Select everything that applies. Use the comment box for any figures or examples.

What other factors may be limiting interest in this boat? *

Select everything that may be relevant, even if you still believe visibility is the main issue.

Which external marketplaces or channels have you used during the last 12 months? *

Select all that apply, whether arranged directly or through Boatshed.

What measurable results have those marketplaces or channels produced? *

Select everything you can reasonably attribute to them. Add examples or approximate numbers in the comment box.

What direct experience do you have of Boat24? *

If you have used it, please add what it produced and approximately how many boats you advertised.

If Boatshed arranged a network trial with Boat24, how would you want to participate? *

No final Boat24 arrangement has yet been agreed. This answer is an expression of interest, not a commitment.

Would you join a centrally coordinated Boatshed package with TheYachtMarket? *

The current proposal covers up to 600 boats for £4,080 per year. If you answer yes or possibly, please use the comment box to state approximately how many boats you would include.

What would external advertising need to demonstrate for you to consider it good value? *

Select the measures that would genuinely influence your decision to continue paying for a service.

Your answers and email address are private to authorised Boatshed reviewers. Your first name and surname will appear in this project’s list of respondents.

What happens next?

We will investigate the boat references submitted, review the experience reported for each marketplace and compare broker feedback with the traffic and enquiry data available to us. We will then publish what we heard, what Boatshed has decided and what happens next. Any financial figures or expressions of interest will be treated as indicative, not as commitments. Your email address and answers are private to authorised Boatshed reviewers. Your name will appear in the public respondent list unless you choose to keep it private.

Who has responded

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